The goal of the NHL is to eventually land a lucrative US television contract- hell, it doesn’t even have to be lucrative at this point, any US T.V. will do. How about the Cartoon Network?

So why not help the cause at a grass-roots level? In virtually all the new southern US NHL cities, youth hockey has exploded. Kids love the game. They get it. Unlike their parents who may not have had as much exposure to the game, the kids don’t need to have the puck high-lited by a blue circle on television in order to know what’s happening with the play.
By this measure then, if youth hockey is expanding in the South why wouldn’t NCAA get on board and help further the cause of the sport?

Given the immense popularity of college sports in the US, coupled with the fact that many of these fans follow the college stars when they hit the big leagues, wouldn’t it be prudent to get some southern NCAA hockey going?